The main purpose of using search engine optimization, better known as SEO, has to do with helping search engines, such as Google and Bing, to find the information or content that you publish on your website.
Also, other functions that Search Engine Optimization helps your website has to do with ranking your website against similar websites, or also finding the most relevant web content to match. the search term of a specific user, this can help your website rank better against search terms, such as:
When customers search for your products and services, or also when search engines review, select and decide what content is most relevant to your website. If you decide to follow these steps, search engine optimization, or SEO, can greatly improve your website.
Understand your online customers
With the SEO option on your website, you not only improve your website searches, but also, just like traditional marketing, it helps you understand the behavior of your customers, for example, what they are going to search, how they are going to search for it, among other options.
Customers can have the following characteristics every time they go to look for a product or service to buy it:
Awareness:
The customer begins to search for possible solutions to a problem that the customer is aware of and knows that a solution is needed, in this way the person can search with general concepts, for example, ‘drip faucet’.
Consideration:
When the customer understands the problem and is looking for solutions that fit their needs, this way they can search for a product feature or product type, as well as use search keywords that include a location, such as ‘plumber in X town’.
Purchase:
In this part the customer already knows the place where he is going to buy what they need, and who is their service or product provider, for example, they can search directly with the name of the company, company or store and the product or service their needs.
By understanding the search methods and behaviors of customers you can get a better idea of what they are looking for and you can start to include keywords to make it easier for them to search on your website.
Use keywords on your website
You can use words or even phrases that are key and that customers can use every time they perform a search. This is also an important part of SEO since those keywords increase the visits and searches of your website.
The keywords and phrases must be related to your products, services and your business, therefore you can use any word or phrase that your customers may use, you can also use the keywords or phrases in the titles, descriptions or even the name file of the images that you add on your website.
Refresh your page content often
Having new content on your website can help you increase visits and also strengthen search engines with the visits received. Also, with this option you can have classification benefits, such as: that you can inform about new products or services; you can have news of the products/services and your business; in addition, you can check if there is any content that is no longer relevant to your business.
Gain referrals from other websites
Referrals from other websites not only help to get more recognition of your own website, but it also helps to position your business in the search engines in a better place, plus references from external websites are a vote of confidence. on the relevance, accuracy, and also the usefulness of your content.
In addition, references from websites that have a great reputation are much more useful because they have more weight than sites that may have a lower reputation.
Use meta tags in your content
These tags are usually not displayed on your website, however, they give additional information to add to search engines. You can use these tags to give a description of your content (meta description); alternative texts, which can be included in media tags such as images; and titles displayed in the browser tab.
Stay up to date on the latest SEO techniques
You must be aware of changes that may occur in SEO techniques, since search engines can change and you must know which search engines give more importance to rank; you should be aware of new keywords to describe your products or services; and above all, you must be aware of new technologies and behaviors when searching online.